Privacy Policy

Data Controller: Purevana for Software Design and E-Commerce LLC

Address: 6th of October, Egypt

Tax ID: [To be completed]

Privacy/Support Email: support@purevana.store

Support WhatsApp: 01500070580 (operational support only)

Effective/Last Updated: 01/11/2025

This Policy applies to PureVana's website/app and services (e-commerce + AI assistant). By using our Services, you agree to this Policy.

• Identity & Contact: name, phone, email, address.
• Orders & Payments: order details, amounts, payment method (payments processed by certified providers; we do not store card data on our servers).
• Device & Usage: cookies, IP, on-site browsing events, analytics.
• Skin questionnaire (optional): collected with your consent for general educational use.
• Skin photos (optional): if you use image analysis—not stored by default; we prefer instant/local processing. If you wish to keep them, we will request separate explicit consent and a limited retention period.

We process your data based on:

• Contract performance (purchase, delivery, support)
• Consent (marketing, non-essential cookies, sensitive/photo data)
• Legal obligation (tax/e-receipts)
• Legitimate interests (security, fraud prevention, service improvement) without overriding your rights

• Order fulfillment, shipping, e-receipt issuance
• Account operations and customer support
• Non-medical product recommendations
• Performance analytics and service improvement
• Marketing communications after Opt-in with easy opt-out

We share minimal necessary data with:

• Couriers: name/phone/address for delivery
• Payment gateways: transaction data only
• Hosting/DB providers: (e.g., Supabase/Cloud under DPA)
• Analytics/messaging: (e.g., Google Analytics/WhatsApp API) where applicable and based on your consent

We do not sell your data. Any marketing-related sharing requires your prior consent.

Your data may be processed outside Egypt. We use appropriate contractual and technical safeguards (encryption at rest/in transit, DPAs). By using the Services, you consent—where legally required—to such transfers. Sensitive data (e.g., health-related/photo data) is transferred only with additional explicit consent and to the minimum extent necessary.

• Account & order records: for as long as your account is active + legal retention for tax/e-receipt documents, up to 7 years.
• Marketing data: until you withdraw consent.
• Skin photos: not stored by default; when consented for storage, retained for a short default period (e.g., 30 days) then auto-deleted.

To delete your data/close your account: email support@purevana.store; we respond within 5–10 business days, unless a legal obligation prevents deletion.

You have the right to:

• Access your personal information
• Rectification of incorrect data
• Erasure (right to be forgotten)
• Restriction of processing
• Object to marketing
• Withdraw consent at any time

We action requests within 5–10 business days with basic ID verification.

Services are for 18+. We do not knowingly collect data from minors. Contact us to remove any minor's data.

We implement industry-standard security measures including:

• HTTPS encryption for all connections
• Restricted access controls and admin MFA
• Access audit logs
• Encrypted backups

In case of a material data breach, we will notify you within a reasonable period in line with applicable law.

We use essential cookies for site functionality, analytics/performance cookies, and marketing cookies (with your consent). See our Cookies Policy for details and preference management.

We only send marketing after Opt-in, with clear opt-out (Unsubscribe/STOP/0). Operational, non-marketing messages (order/shipping confirmations) may still be sent.

We will update this Policy as needed and post the Last Updated date; material changes may be notified via email or in-app notification.

Email: support@purevana.store

WhatsApp: 01500070580

We respond within 5–10 business days. (Competent authority contact to be added if/when applicable.)